ben zipkin
Ben Zipkin

Ben Zipkin

pharma marketing — seo / aeo / geo
about

I help pharma and healthcare brands get found, trusted, and cited — at a moment when answers come from AI as often as a list of blue links.

I'm the founder of PharmaForward, working at the edge of SEO, AEO, and GEO. Full bio →

work
PharmaForwardpharmaforward.com ↗
Founder — AI-era search & content for pharma and healthcare.
writing
Why pharma's SEO playbook is broken — and how AEO fixes it2026 · 06The MLR bottleneck is really a search problem2026 · 04all writing ↗
recent
githubpushed to benzipkin-site2026 · 06xon AI answer engines & pharma2026 · 06githubstarred vercel/next.js2026 · 05xthread: GEO vs SEO, what changed2026 · 05
reading
Obviously Awesome — April Dunfordreading
Building a StoryBrand — Donald Millerread
Trust Me, I'm Lying — Ryan Holidayread
Working in Public — Nadia Eghbalread
elsewhere
GitHubgithub.com/benzipkin ↗LinkedInlinkedin.com/in/benzipkin ↗Xx.com/benzipkin ↗Email[email protected] ↗