I help pharma teams make sense of AI search and marketing data.
I'm Ben Zipkin, founder and chief strategist of PharmaForward. I work at the edge of SEO, AEO, and GEO — helping pharma and healthcare brands get found, trusted, and cited as more of their audience starts research inside AI assistants. I write about what actually works and share the tools I use.
Selected writing
All writing (12) ↗Everyone agreed AI needs accuracy. Nobody showed the scorecard.
Fierce Pharma Week named the right problem: accuracy in AI answers. Naming isn't measuring — here are four questions that actually score it for a brand team.
You can rank #1 on Google and still be invisible in AI search
Pharma brands that won traditional SEO can still be absent from AI-generated answers. Closing the gap is structural reassembly of pre-approved language — not new content.
The enigma of direct traffic
The one number in an analytics report that admits what it doesn't know — and, as the unattributable share grows, what happens to a number nobody owns.
Selected work
Currently
Now ↗Focused on answer engine optimization for pharma — helping brands get cited in AI answers — alongside AI-charged dashboards, pulse reports, and open-source analytics tooling.
Outside work
Contact & elsewhere
Working on something in pharma, healthcare, analytics, or AI search? Email me or reach me through PharmaForward.