ben zipkin
Ben Zipkin

Ben Zipkin

digital innovation in pharma — ai search / analytics / aeo
about

I help pharma and healthcare brands get found, trusted, and cited — at a moment when answers come from AI as often as a list of blue links.

I'm the founder of PharmaForward, working at the edge of SEO, AEO, and GEO. Full bio →

work
PharmaForwardpharmaforward.com ↗
Founder — AI-era search & content for pharma and healthcare.
writing
A Prompt That Tells You Whether Your Analytics Can Be Trusted2026 · 07ard-to-analytics: analytics implementation as code2026 · 07Why my site has a Now page2026 · 07A Prompt That Audits Your Site Like an Answer Engine2026 · 07all writing ↗
recent
githubard-to-analytics — analytics implementation as code2026-07-11githubbenzipkin.com — this site's source2026-07-03
reading
Arctic Adventure: My Life in the Frozen North — Peter Freuchenreading
The Lincoln Highway — Amor Towlesread
Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life — Jim Murphyread
Between Two Fires — Christopher Buehlmanread
1929: Inside the Greatest Crash in Wall Street History--and How It Shattered a Nation — Andrew Ross Sorkinreading
goodreads ↗
vinyl
Cry by Cigarettes After SexThe Best of New Order by New OrderXO by Elliott Smith
all vinyl ↗
elsewhere
GitHubgithub.com/bzipkin ↗LinkedInlinkedin.com/in/benzipkin ↗Xx.com/bzipkin ↗Bluesky@bzipkin.bsky.social ↗Instagraminstagram.com/bzipkin ↗Email[email protected] ↗