I help pharma teams make sense of AI search and marketing data.
I'm Ben Zipkin, founder and chief strategist of PharmaForward. I work at the edge of SEO, AEO, and GEO — helping pharma and healthcare brands get found, trusted, and cited as more of their audience starts research inside AI assistants. I write about what actually works and share the tools I use.
Selected writing
All writing (15) ↗Doctors Stopped Googling. Most Pharma Marketers Haven't Noticed.
A new JAMA study shows 952,000 US clinicians sent 271 million questions to OpenEvidence — and what that means for how pharma thinks about HCP search.
I built a no-code patient-insight tool in 20 minutes
No code, on-label, MLR-aware, and shareable — a specialist AI agent for pharma patient-question mining. I pointed it at sickle cell; here's what it found.
You can rank #1 on Google and still be invisible in AI search
Pharma brands that won traditional SEO can still be absent from AI-generated answers. Closing the gap is structural reassembly of pre-approved language — not new content.
Selected work
Currently
Now ↗Focused on answer engine optimization for pharma — helping brands get cited in AI answers — alongside AI-charged dashboards, pulse reports, and open-source analytics tooling.
Outside work
Contact & elsewhere
Working on something in pharma, healthcare, analytics, or AI search? Email me or reach me through PharmaForward.