Google Testing a New Adwords Interface?

January 30th, 2009

Google has begun testing a new interface for Adwords. A few MCC users have received invites to experiment with the new UI (not me, unfortunately).

It looks like you can request an invite through the Inside Adwords blog.

Here’s a post from Tim Cohn that offers a brief preview with a screenshot.

New Adwords Interface

At first glance, it looks like they plan to integrate more Google Analytics-like charting features and possibly more robust navigation.

Adwords is due for a UX upgrade. The current approach seems to be collapsing under the weight of all the new features. Some things I’d like to see:

  • Easier exporting of tables and campaign information
  • Better integration of reporting
  • More robust integration with Google Analytics
  • Improved role management between team members using MCC
  • A better campaign or ad group comparison engine

Related posts:

This entry was posted on Friday, January 30th, 2009 at 11:39 am and is filed under Google, Interfaces, Search Marketing, Usability, Work. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Comments

  1. Ellerton Whitney | April 14th, 2009 | 2:11 pm

    Not a fan of the new interface. Can’t edit campaign settings in bulk, can’t click destination URLs off of keywords in the interface, a lot of things that were easy to do before are now difficult and time consuming. Some of the new features they want to integrate seem cool, but they lost some basic functionality along the way.