Last week I was a guest-lecturer to a business marketing class at Clark University. The subject of my lecture was Next: The Past, Present, and Future of Digital Marketing. The discussion focused on the elements of digital marketing and how the medium has changed and evolved with the advent of social networks, search marketing, and the mobile web.

I also called out several “buzz-cepts” like Web 2.0, semantic web, and others and discussed the buzz and what the realities are for marketers.

The presentation and discussion was very interesting. Of course, all the students were extremely familiar with the web but very few had an understanding of how digital marketing worked or, interesting enough, that they were being marketed to. The presentation concludes with a discussion of how to get into the digital marketing field.

My presentation is below (provide via slideshare):