10 User Experience Principles from Google

There’s a nice article on the Google Blog that lists the company’s user experience design principles. The principles are broad, but do a great job summarizing how Google addresses the fundamental usability and experience inherent in their products. I love this approach!

  1. Focus on people—their lives, their work, their dreams.
  2. Every millisecond counts.
  3. Simplicity is powerful.
  4. Engage beginners and attract experts.
  5. Dare to innovate.
  6. Design for the world.
  7. Plan for today’s and tomorrow’s business.
  8. Delight the eye without distracting the mind.
  9. Be worthy of people’s trust.
  10. Add a human touch.

These principles are defined in depth here.

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