Sucks to be You – New SEM Strategy

January 7th, 2009

I got a great taste of the SEM underbelly while doing some research into interactive wireframing tools.

Check out the screenshot of a SERP returned while searching for “Axure”. It was interesting to see that two of the top three paid search positions were filled by competitors blatantly using Axure’s corporate name as a call-to-action.

Axure Serp

The trademark policy for Google Adwords is, at best, vague. The onus for filing a complaint falls is the responsibility of the company claiming a violation.

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This entry was posted on Wednesday, January 7th, 2009 at 12:22 pm and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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