Manhattan Research recently released a new report that highlights the role that search plays in online healthcare.

Some interesting highlights:

• Consumers who visit product sites are nearly three times more likely than the average US adult to request prescriptions by name from their doctors.
• When consumers use search engines for pharmaceutical or health information online, they are most likely to search by the name of a specific condition/disease or the name of a specific product.
• The most common situation for which they use a search engine for this purpose is when they have symptoms for a condition.

Worth a look…

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• The cost of getting sick
• Interesting Findings from Twitter Usage Study
• Cool Presentation from TED – Grow your Own Fresh Air

This entry was posted on Monday, August 10th, 2009 at 11:17 am and is filed under Health 2.0, Research, Search Marketing, Statistics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.