False advertising? Apple’s iPhone commercial versus the real world.

As much as I’m enjoying my new iPhone 3G, I’ve been more than a little frustrated with it’s failings, like poor battery performance, software bugs, slow UI response, and the disappointing lack of speed from the 3G network.

While I’m not planning to go back to a Treo any time soon, in my opinion the iPhone has failed to live up its promise (or its hype). I just hope they keep the software updates coming.

Apple’s latest commercials taut the iPhone’s blazing speed. If you own one it’s hard not to get a little sick your stomach after watching it. Some guys made a real world versus ad comparison and posted it to YouTube…I’m sure you can imaging the results…

What’s in a FOAF anyway?

I’ve been doing some research on Web 3.0 and semantic search. There are a lot of exciting and groundbreaking new technologies emerging that could reinvent the Internet. It will become increasingly important for web marketers and digital strategists to stay on top of these advances—there are numerous communications and marketing applications.

One of these new technologies is the Friend of a Friend project, or FOAF. FOAF is an XML-based method for organization and cataloging the relationships between people’s profiles. By understanding the relationships between people, data, and relationships, FOAF attempts to build a uniform method for sharing the types of information users store on social networking websites like Facebook and LinkedIn. In fact, a great example of FOAF-like technologies is the “People You May Know” feature on Facebook.

The real promise of FOAF is to create a new data model that will suggest connections between people and—more interestingly—people and information.

Just imagine the value this type of data and intelligence could have to marketers and advertisers. Online ad targeting hasn’t evolved much in the last five years. Protocols like FOAF may be the catalyst to take online advertising to the next level. Imagine being able to target a campaign based on psychographics. Understanding how your target market operates on the web is one thing that FOAF can help to define.

Clearly there are issues with the technologies. Not only has adoption been slow and held back by the confusion and inherent geekiness that’s held back the growth of the semantic web. There are also many issues about security and data protection. Regardless, these technologies are on the move and it won’t be long until the possibilities seen with FOAF (and similar protocols like XFN and SIOC) are realized.

Anyone can create a FOAF profile. You can use a this wizard to create the file and upload it to your website.

Design Patterns in Semantic Search

The recent launch of Cuil.com and Microsoft’s acquisition of Powerset.com has piqued some new interest semantic search engines. To deliver on their promise, these new search tools must provide a new experience for search, integrating a number of new paradigms and experiences.

In preparation for a new project, I put together a quick presentation that compares design approaches for a number of prominent semantic search engines, including Powerset.com, Sindice.com, Cuil.com, Twine.com, and hakia.com. Specific attention was paid to general presentation, input methods, display or results, and categorical results approach.

Worth a look if you’re interested in semantic search.

Blogging from the iPhone

Wow. Blogging from the iPhone is ridiculously easy…no excuse not to write more!

Google Can Now Index Adobe Flash Content

Lo and behold! Google has greatly improved its ability to index Flash content.

This improvement has some wide-reaching implications for web developers. The “use of Flash vs. indexability” dialog that is an element of nearly all web projects just may eventually become a thing of the past.

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