A few personal updates and points of interest:

In the News:

The acquisition of RDVO by Cambridge BioMarketing was covered in a number of media:

• New York Times
• Boston Globe
• Boston Business Journal
• DM news

Recent Blog Posts and Commentaries:

From Cambridge BioMarketing Biorhythms:

Apple iPad – Three Potential Uses for the healthcare marketing
While the announcement of Apple’s iPad didn’t elicit the oohs and ahhs that many anticipated, healthcare marketers were quick to see the promise of a powerful and user-friendly tablet PC…

Illustrating Conditions through Healthmaps
Helping patients and healthcare providers understand the various dimensions of a condition is something those of us in healthcare communications can struggle with. Each aspect of a disease definition—from symptoms to diagnosis to treatment—can have multiple layers of complexity…

Related posts:

• Motion Magazine Demo Shows iPad Potential
• The team at the 2009 Healthcare Clio Awards
• Looking forward to the FDA hearing on social media

via twitpic.com

Strikin’ a pose with the team and client. Cambridge Biomarketing won a Clio for Kiosk work we did for Millennium Pharmaceuticals

Posted via web from bzipkin’s posterous

Related posts:

• Some Updates
• Meet the Legends of Pharmaceutical Advertising…
• More Awards for RDVO

Time to let the cat out of the bag!

There is some exciting business news: RDVO has been formally acquired by Cambridge BioMarketing Group, LLC.

CB is an integrated healthcare communications agency located in Cambridge. They are one of the top independent agencies in the Northeast, working with leading companies like Genzyme, BiogenIdec, Novartis, and Millennium Pharmaceuticals. The entire RDVO team will be merging into their group and I’ll be leading their digital strategy and services division.

The healthcare industry is in the midst of technology revolution, and we will be working on innovative new programs for personalized medicine, platforms for patient and physician communications, medical software and devices, online clinical research, and strategies for digital marketing, media, and analytics.

While our focus moving forward will be on healthcare, we will continue to support other industries and now have even more talented UX designers, strategists, and developers to rely on. This acquisition also allows to offer new services to clients that we haven’t been able to provide in the past.

Much more on this great news to follow in the coming weeks. In the meantime, please check out Cambridge BioMarketing’s website to learn more about more team, and be sure to follow us on Twitter!

Related posts:

• Some Updates
• Looking forward to the FDA hearing on social media
• Meet the Legends of Pharmaceutical Advertising…

Kudos to my friends and colleagues at Cambridge BioMarketing Group on the launch of their awesome new web presence.

Cambridge BioMarketing is an integrated communications agency serving clients in the healthcare, pharmaceutical, biotech, and life sciences industries.

Check out the Legends of Pharmaceutical Advertising campaign–help bid a fond farewell to hall-of-famers like “The Empty Suit” and the “The Final Tchotchke”…

Related posts:

• Some Updates
• The team at the 2009 Healthcare Clio Awards
• Looking forward to the FDA hearing on social media

Google has begun testing a new interface for Adwords. A few MCC users have received invites to experiment with the new UI (not me, unfortunately).

It looks like you can request an invite through the Inside Adwords blog.

Here’s a post from Tim Cohn that offers a brief preview with a screenshot.

At first glance, it looks like they plan to integrate more Google Analytics-like charting features and possibly more robust navigation.

Adwords is due for a UX upgrade. The current approach seems to be collapsing under the weight of all the new features. Some things I’d like to see:

• Easier exporting of tables and campaign information
• Better integration of reporting
• More robust integration with Google Analytics
• Improved role management between team members using MCC
• A better campaign or ad group comparison engine

Related posts:

• Interesting Findings from Twitter Usage Study
• Upcoming MacBook Tablet — Promise for Healthcare?
• Medzio Mobile Health Network | iPhone Health Apps