My company, Cambridge Biomarketing, is a finalist for a 2010 Webby Award in the pharmaceuticals category. We developed an awesome site for Millennium: The Takeda Oncology Company.

The site, 1000CranesOfHope.com, is a cancer awareness tool that allows users to post wishes online. The site takes the Japanese tradition of senbazuru (which promises that a person who folds 1000 origami cranes will be granted a wish) and applies to the site — users can design, post, and share wishes. We’ve generated nearly 1500 wishes to date.

Congrats to the team at Cambridge Biomarketing and the talented group at Millennium that we partnered with.

Voting is now open for the People’s Choice awards, and we’d very much appreciate your vote!

Related posts:

• Going Digital for Medical Publications
• Some Updates
• The team at the 2009 Healthcare Clio Awards

I was quoted on Boston.com today in a q/a piece about job opportunities for recently minted marketing majors.

Finding a job in marketing right out of school is tough, but there are a number of smart strategies recent grads can use to get their foot in the door. Internships are a great idea…but nothing beats networking and referrals.

It’s never too soon to start building your network, whether it’s through friends, family, or professors.

Also, the digital field is booming and it can’t hurt to consider options for specialization–whether by industry or discipline.

Related posts:

• Healthcare Marketing and Government Reforms
• Some Updates
• Looking forward to the FDA hearing on social media

A few personal updates and points of interest:

In the News:

The acquisition of RDVO by Cambridge BioMarketing was covered in a number of media:

• New York Times
• Boston Globe
• Boston Business Journal
• DM news

Recent Blog Posts and Commentaries:

From Cambridge BioMarketing Biorhythms:

Apple iPad – Three Potential Uses for the healthcare marketing
While the announcement of Apple’s iPad didn’t elicit the oohs and ahhs that many anticipated, healthcare marketers were quick to see the promise of a powerful and user-friendly tablet PC…

Illustrating Conditions through Healthmaps
Helping patients and healthcare providers understand the various dimensions of a condition is something those of us in healthcare communications can struggle with. Each aspect of a disease definition—from symptoms to diagnosis to treatment—can have multiple layers of complexity…

Related posts:

• Going Digital for Medical Publications
• Cambridge BioMarketing a Finalist for a 2010 Webby Award – Pharmaceutical Category
• Healthcare Marketing and Government Reforms

via twitpic.com

Strikin’ a pose with the team and client. Cambridge Biomarketing won a Clio for Kiosk work we did for Millennium Pharmaceuticals

Posted via web from bzipkin’s posterous

Related posts:

• Going Digital for Medical Publications
• Cambridge BioMarketing a Finalist for a 2010 Webby Award – Pharmaceutical Category
• Some Updates

Time to let the cat out of the bag!

There is some exciting business news: RDVO has been formally acquired by Cambridge BioMarketing Group, LLC.

CB is an integrated healthcare communications agency located in Cambridge. They are one of the top independent agencies in the Northeast, working with leading companies like Genzyme, BiogenIdec, Novartis, and Millennium Pharmaceuticals. The entire RDVO team will be merging into their group and I’ll be leading their digital strategy and services division.

The healthcare industry is in the midst of technology revolution, and we will be working on innovative new programs for personalized medicine, platforms for patient and physician communications, medical software and devices, online clinical research, and strategies for digital marketing, media, and analytics.

While our focus moving forward will be on healthcare, we will continue to support other industries and now have even more talented UX designers, strategists, and developers to rely on. This acquisition also allows to offer new services to clients that we haven’t been able to provide in the past.

Much more on this great news to follow in the coming weeks. In the meantime, please check out Cambridge BioMarketing’s website to learn more about more team, and be sure to follow us on Twitter!

Related posts:

• Healthcare Marketing and Government Reforms
• Job Hunting Advice for Marketing Majors
• Some Updates