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	<title>benzipkin.com &#187; Search Marketing</title>
	<atom:link href="http://www.benzipkin.com/category/search-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.benzipkin.com</link>
	<description>strategies for digital thinking.</description>
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		<title>Looking forward to the FDA hearing on social media</title>
		<link>http://www.benzipkin.com/search-marketing/looking-forward-to-the-fda-hearing-on-social-media/</link>
		<comments>http://www.benzipkin.com/search-marketing/looking-forward-to-the-fda-hearing-on-social-media/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 17:50:35 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=408</guid>
		<description><![CDATA[I&#8217;m one of the lucky 300 who&#8217;ll be attending in person at the FDA&#8217;s public hearing on social media. The meeting represents an unprecedented step by the FDA to provide the digital pharma community with an opportunity to offer insights about how medical information and marketing is delivered through online channels. 
The agenda and speaker [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/search-marketing/looking-forward-to-the-fda-hearing-on-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Visualizing 100 Health-related Web Searches</title>
		<link>http://www.benzipkin.com/search-marketing/visualizing-100-health-related-web-searches/</link>
		<comments>http://www.benzipkin.com/search-marketing/visualizing-100-health-related-web-searches/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 16:01:33 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[seo sem google health2.0]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/work/visualizing-100-health-related-web-searches/</guid>
		<description><![CDATA[ 
via cambridgebmg.com
Conditions and symptoms dominate online health searches&#8230; Read more at http://tinyurl.com/ylc29cv

  Posted via web   from bzipkin&#8217;s posterous  

	Related posts:
	
	No related posts.
	

]]></description>
		<wfw:commentRss>http://www.benzipkin.com/search-marketing/visualizing-100-health-related-web-searches/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Research Highlights Role Search Plays in Online Health</title>
		<link>http://www.benzipkin.com/search-marketing/new-research-highlight-big-role-search-plays-in-online-health/</link>
		<comments>http://www.benzipkin.com/search-marketing/new-research-highlight-big-role-search-plays-in-online-health/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 15:17:11 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[health information]]></category>
		<category><![CDATA[search engines]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=363</guid>
		<description><![CDATA[Manhattan Research recently released a new report that highlights the role that search plays in online healthcare. 
Some interesting highlights:

Consumers who visit product sites are nearly three times more likely than the average US adult to request prescriptions by name from their doctors.

When consumers use search engines for pharmaceutical or health information online, they are [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/search-marketing/new-research-highlight-big-role-search-plays-in-online-health/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What The F**K is Social Media?</title>
		<link>http://www.benzipkin.com/search-marketing/what-the-fk-is-social-media/</link>
		<comments>http://www.benzipkin.com/search-marketing/what-the-fk-is-social-media/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 17:23:12 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/work/what-the-fk-is-social-media/</guid>
		<description><![CDATA[ 
via slideshare.net
One of ten great presentations on Social Media that can be found here:  http://www.digitalbuzzblog.com/the-top-10-social-media-presentations-online/

  Posted via web   from bzipkin&#8217;s posterous  

	Related posts:
	
	No related posts.
	

]]></description>
		<wfw:commentRss>http://www.benzipkin.com/search-marketing/what-the-fk-is-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Testing a New Adwords Interface?</title>
		<link>http://www.benzipkin.com/work/google-testing-a-new-adwords-interface/</link>
		<comments>http://www.benzipkin.com/work/google-testing-a-new-adwords-interface/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 15:39:22 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Interfaces]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[ui]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=295</guid>
		<description><![CDATA[Google has begun testing a new interface for Adwords. A few MCC users have received invites to experiment with the new UI (not me, unfortunately). 
It looks like you can request an invite through the Inside Adwords blog. 
Here&#8217;s a post from Tim Cohn that offers a brief preview with a screenshot. 



At first glance, [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/work/google-testing-a-new-adwords-interface/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sucks to be You &#8211; New SEM Strategy</title>
		<link>http://www.benzipkin.com/search-marketing/sucks-to-be-you-new-sem-strategy/</link>
		<comments>http://www.benzipkin.com/search-marketing/sucks-to-be-you-new-sem-strategy/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 16:22:05 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=281</guid>
		<description><![CDATA[I got a great taste of the SEM underbelly while doing some research into interactive wireframing tools. 
Check out the screenshot of a SERP returned while searching for &#8220;Axure&#8221;. It was interesting to see that two of the top three paid search positions were filled by competitors blatantly using Axure&#8217;s corporate name as a call-to-action.

The [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/search-marketing/sucks-to-be-you-new-sem-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What the Future of SEO Looks Like</title>
		<link>http://www.benzipkin.com/work/what-the-future-of-seo-looks-like/</link>
		<comments>http://www.benzipkin.com/work/what-the-future-of-seo-looks-like/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 17:49:55 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[personalized search]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[semantic]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=260</guid>
		<description><![CDATA[I&#8217;ve been reading a number of interesting articles about the imminent death of search engine optimization. Frankly, traditional SEO has been languishing on its death bed for the last several years. While this doesn&#8217;t bode well for the folks who have built careers out search optimization, we&#8217;re going to see a lot of new opportunities [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/work/what-the-future-of-seo-looks-like/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Reports Now Lets You Download Graphs</title>
		<link>http://www.benzipkin.com/search-marketing/google-adwords-reports-now-lets-you-download-graphs/</link>
		<comments>http://www.benzipkin.com/search-marketing/google-adwords-reports-now-lets-you-download-graphs/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 17:57:43 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Graphs]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=183</guid>
		<description><![CDATA[Google made a small change to its report download option that may save SEMs time. You can now download a report graph as a PNG that can be cut and pasted into reports.


In the past, the data had to be pulled into Excel and then graphed. This took up a lot of unneeded effort—especially when [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/search-marketing/google-adwords-reports-now-lets-you-download-graphs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s in a FOAF anyway?</title>
		<link>http://www.benzipkin.com/search-marketing/whats-in-a-foaf-anyway/</link>
		<comments>http://www.benzipkin.com/search-marketing/whats-in-a-foaf-anyway/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 22:31:51 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[foaf]]></category>
		<category><![CDATA[rdf]]></category>
		<category><![CDATA[semantic]]></category>
		<category><![CDATA[web3.0]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=136</guid>
		<description><![CDATA[


I’ve been doing some research on Web 3.0 and semantic search. There are a lot of exciting and groundbreaking new technologies emerging that could reinvent the Internet. It will become increasingly important for web marketers and digital strategists to stay on top of these advances—there are numerous communications and marketing applications.

One of these new technologies [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/search-marketing/whats-in-a-foaf-anyway/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Can Now Index Adobe Flash Content</title>
		<link>http://www.benzipkin.com/search-marketing/google-can-now-index-adobe-flash-content/</link>
		<comments>http://www.benzipkin.com/search-marketing/google-can-now-index-adobe-flash-content/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 18:07:38 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=124</guid>
		<description><![CDATA[Lo and behold! Google has greatly improved its ability to index Flash content. 
This improvement has some wide-reaching implications for web developers. The &#8220;use of Flash vs. indexability&#8221; dialog that is an element of nearly all web projects just may eventually become a thing of the past.   

	Related posts:
	
	Google&#8217;s Task List Goes Mobile [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/search-marketing/google-can-now-index-adobe-flash-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hands on with Google Ad Planner</title>
		<link>http://www.benzipkin.com/search-marketing/hands-on-with-google-ad-planner/</link>
		<comments>http://www.benzipkin.com/search-marketing/hands-on-with-google-ad-planner/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 20:13:05 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[adplanner]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=121</guid>
		<description><![CDATA[Google&#8217;s new Ad Planner product provides useful analytic tools for planning online media campaigns. According to the official announcement, the purpose of Ad Planner is to connect advertisers and publishers—providing media planners with demographic data and insights designed to help them buy targeted media. I was able to get a obtain a beta account and, [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/search-marketing/hands-on-with-google-ad-planner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 quick Google Adwords optimizations &#8212; Fix your campaigns in 10 minutes</title>
		<link>http://www.benzipkin.com/work/3-quick-google-adwords-optimizations-fix-your-campaigns-in-10-minutes/</link>
		<comments>http://www.benzipkin.com/work/3-quick-google-adwords-optimizations-fix-your-campaigns-in-10-minutes/#comments</comments>
		<pubDate>Mon, 26 May 2008 20:58:10 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=112</guid>
		<description><![CDATA[Are you an Adwords beginner? Are you wondering how you can tweak and optimize your campaigns but aren’t sure where to start? Here are three quick optimizations you can apply within ten minutes that may help you get more value. 
1. Apply Ad Scheduling
Ad Scheduling allows you to set what times of the day you’d [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/work/3-quick-google-adwords-optimizations-fix-your-campaigns-in-10-minutes/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Digital Marketing Discussion Guide</title>
		<link>http://www.benzipkin.com/work/digital-marketing-discussion-guide/</link>
		<comments>http://www.benzipkin.com/work/digital-marketing-discussion-guide/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 13:40:53 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/work/digital-marketing-discussion-guide/</guid>
		<description><![CDATA[Last week I was a guest-lecturer to a business marketing class at Clark University. The subject of my lecture was Next: The Past, Present, and Future of Digital Marketing. The discussion focused on the elements of digital marketing and how the medium has changed and evolved with the advent of social networks, search marketing, and [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/work/digital-marketing-discussion-guide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google search-within-a-search feature supports business websites.</title>
		<link>http://www.benzipkin.com/work/googles-new-search-within-a-search-feature-supports-business-websites/</link>
		<comments>http://www.benzipkin.com/work/googles-new-search-within-a-search-feature-supports-business-websites/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 22:16:48 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/work/google%e2%80%99s-new-search-within-a-search-feature-supports-business-websites/</guid>
		<description><![CDATA[Earlier this month Google rolled out a new search feature that displays an additional search box in the results set. 

According to the Google Blog here&#8217;s why and how the additional box is generated:

This feature will now occur when we detect a high probability that a user wants more refined search results within a specific [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/work/googles-new-search-within-a-search-feature-supports-business-websites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Grammys? What about the Semmys?</title>
		<link>http://www.benzipkin.com/work/grammys-whatabout-semmys/</link>
		<comments>http://www.benzipkin.com/work/grammys-whatabout-semmys/#comments</comments>
		<pubDate>Sun, 10 Feb 2008 21:55:01 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/work/grammys-whatabout-semmys/</guid>
		<description><![CDATA[The Semmys are annual awards that highlight the best writing in search marketing. There are 15 categories ranging from Analytics to Search Tech to Social Media.

Reading these articles gives you some insight into how complex and analytical search marketing has become. To be good, search marketers need to balance creativity, technical know-how, and strategy. This [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/work/grammys-whatabout-semmys/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Use Information Architecture to Plan your PPC Campaigns</title>
		<link>http://www.benzipkin.com/work/how-to-use-information-architecture-to-plan-your-ppc-campaigns/</link>
		<comments>http://www.benzipkin.com/work/how-to-use-information-architecture-to-plan-your-ppc-campaigns/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 02:17:52 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/work/how-to-use-information-architecture-to-plan-your-ppc-campaigns/</guid>
		<description><![CDATA[Thinking through your campaigns like an information architect is a useful way to plan and optimize your search marketing campaigns.

Like websites and applications, campaigns are more effective when they follow a logical flow. Solid IA is not only helpful when planning and classifying campaigns, it&#8217;s also useful in structuring the reporting framework. Logically ordered campaigns [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/work/how-to-use-information-architecture-to-plan-your-ppc-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Paid Search Predictions for 2008</title>
		<link>http://www.benzipkin.com/search-marketing/five-paid-search-predictions-for-2008/</link>
		<comments>http://www.benzipkin.com/search-marketing/five-paid-search-predictions-for-2008/#comments</comments>
		<pubDate>Wed, 26 Dec 2007 21:32:52 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/2007/12/26/five-paid-search-predictions-for-2008/</guid>
		<description><![CDATA[I was reading a report that predicted that online advertising will hit $44.6 billion in 2008, approximately 10% of total advertising spending. At these numbers, online ad spend will overtake radio this year and magazines in 2010.

All in all, online advertising increased 25% this year and has nearly doubled in two years—all without the Olympics [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/search-marketing/five-paid-search-predictions-for-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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