December 8th, 2008
The Pleasure Principle
I recently caught a short but sensible post from TechRadar.com that makes the case that Apple is great at interface design because they are one of few technology companies who value “pleasure” as a design principle.
Great concept and very true – when was the last time you used a device or application (from a company other than Apple) and found the experience actually…ummm…enjoyable?
So what is this user experience pleasure principle? Why do Apple products continue to inspire and dazzle users while products from companies like Microsoft and HP just tend to bore us?
UX designers are conditioned to think that user workflow, task completion and logic are the essentials of a quality experience. Elements like design craftsmanship and detail are often considered extraneous and wasteful—or are simply seen as just “adding color”. Many leading design firms and pundits have trumpeted this concept of simplicity over embellishment—function always trumps form.
It’s becoming clear, however, that interfaces don’t need to be stark and bland to be good. Some of the most interesting and powerful digital experiences can be seen in game UI. And companies like Apple continue to show that creating a sense of wonder in your product experience just may please customers as much as simplified design workflows.
