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	<title>benzipkin.com &#187; Information Architecture</title>
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	<link>http://www.benzipkin.com</link>
	<description>strategies for digital thinking.</description>
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		<title>Copy as Interface</title>
		<link>http://www.benzipkin.com/usability/copy-as-interface/</link>
		<comments>http://www.benzipkin.com/usability/copy-as-interface/#comments</comments>
		<pubDate>Sun, 04 May 2008 18:10:26 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Interfaces]]></category>
		<category><![CDATA[RDVO]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=103</guid>
		<description><![CDATA[There&#8217;s an interesting presentation from Mule Design on how a designer&#8217;s approach and strategy for copy can make or break a digital interface.

For a lot of projects, copy and wording are considered &#8220;icing&#8221; or an element of the design process that gets fitted in later—often with little or no involvement from designers. While many user [...]]]></description>
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		<title>10 User Experience Principles from Google</title>
		<link>http://www.benzipkin.com/usability/googles-10-user-experience-principles/</link>
		<comments>http://www.benzipkin.com/usability/googles-10-user-experience-principles/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 14:06:15 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Interfaces]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/usability/google%e2%80%99s-10-user-experience-principles/</guid>
		<description><![CDATA[There&#8217;s a nice article on the Google Blog that lists the company&#8217;s user experience design principles. The principles are broad, but do a great job summarizing how Google addresses the fundamental usability and experience inherent in their products. I love this approach!


Focus on people—their lives, their work, their dreams.

Every millisecond counts.

Simplicity is powerful.

Engage beginners and [...]]]></description>
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		<item>
		<title>The Elements of Interaction Design Strategy – 30 Minute Version</title>
		<link>http://www.benzipkin.com/work/the-elements-of-interaction-design-strategy-30-minute-version/</link>
		<comments>http://www.benzipkin.com/work/the-elements-of-interaction-design-strategy-30-minute-version/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 19:49:52 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/work/the-elements-of-interaction-design-strategy-%e2%80%93-30-minute-version/</guid>
		<description><![CDATA[I was recently asked to give a brief presentation on the elements of interaction design and web strategy. Distilling all the aspects into a thirty minute presentation was a daunting task! After some deliberation, I decided that the most sensible way was to break interactive design strategy into three elements:


Concepts: Basic components of interaction design [...]]]></description>
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		<title>How to Use Information Architecture to Plan your PPC Campaigns</title>
		<link>http://www.benzipkin.com/work/how-to-use-information-architecture-to-plan-your-ppc-campaigns/</link>
		<comments>http://www.benzipkin.com/work/how-to-use-information-architecture-to-plan-your-ppc-campaigns/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 02:17:52 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/work/how-to-use-information-architecture-to-plan-your-ppc-campaigns/</guid>
		<description><![CDATA[Thinking through your campaigns like an information architect is a useful way to plan and optimize your search marketing campaigns.

Like websites and applications, campaigns are more effective when they follow a logical flow. Solid IA is not only helpful when planning and classifying campaigns, it&#8217;s also useful in structuring the reporting framework. Logically ordered campaigns [...]]]></description>
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