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	<title>benzipkin.com &#187; Google</title>
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	<link>http://www.benzipkin.com</link>
	<description>strategies for digital thinking.</description>
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		<title>Visualizing 100 Health-related Web Searches</title>
		<link>http://www.benzipkin.com/search-marketing/visualizing-100-health-related-web-searches/</link>
		<comments>http://www.benzipkin.com/search-marketing/visualizing-100-health-related-web-searches/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 16:01:33 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[seo sem google health2.0]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/work/visualizing-100-health-related-web-searches/</guid>
		<description><![CDATA[ 
via cambridgebmg.com
Conditions and symptoms dominate online health searches&#8230; Read more at http://tinyurl.com/ylc29cv

  Posted via web   from bzipkin&#8217;s posterous  

	Related posts:
	
	No related posts.
	

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Task List Goes Mobile</title>
		<link>http://www.benzipkin.com/google/googles-task-list-goes-mobile/</link>
		<comments>http://www.benzipkin.com/google/googles-task-list-goes-mobile/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 21:54:34 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[gtd]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Outlook]]></category>
		<category><![CDATA[task]]></category>
		<category><![CDATA[tasks]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=306</guid>
		<description><![CDATA[Google&#8217;s popular new Tasks application is now available to iPhone users via the browser. Task synchronization &#8211; especially for Outlook users &#8211; has been one a major downside of the iPhone that can only be solved by cludgey work-arounds.
The brief video below shows how easy it to use Google as a task manager. More details [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Testing a New Adwords Interface?</title>
		<link>http://www.benzipkin.com/work/google-testing-a-new-adwords-interface/</link>
		<comments>http://www.benzipkin.com/work/google-testing-a-new-adwords-interface/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 15:39:22 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Interfaces]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[ui]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=295</guid>
		<description><![CDATA[Google has begun testing a new interface for Adwords. A few MCC users have received invites to experiment with the new UI (not me, unfortunately). 
It looks like you can request an invite through the Inside Adwords blog. 
Here&#8217;s a post from Tim Cohn that offers a brief preview with a screenshot. 



At first glance, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google AdWords Reports Now Lets You Download Graphs</title>
		<link>http://www.benzipkin.com/search-marketing/google-adwords-reports-now-lets-you-download-graphs/</link>
		<comments>http://www.benzipkin.com/search-marketing/google-adwords-reports-now-lets-you-download-graphs/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 17:57:43 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Graphs]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=183</guid>
		<description><![CDATA[Google made a small change to its report download option that may save SEMs time. You can now download a report graph as a PNG that can be cut and pasted into reports.


In the past, the data had to be pulled into Excel and then graphed. This took up a lot of unneeded effort—especially when [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four Cool Innovations in Google Chrome</title>
		<link>http://www.benzipkin.com/google/four-cool-innovations-in-google-chrome/</link>
		<comments>http://www.benzipkin.com/google/four-cool-innovations-in-google-chrome/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 17:20:16 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Interfaces]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=176</guid>
		<description><![CDATA[Chrome, Google&#8217;s new open source browser, hit the Internets yesterday with the kind of measured excitement we&#8217;ve come to expect from Google releases. After a day of experimenting, I&#8217;ve come to the realization that Chrome is the Mini Cooper of web browsers—small and speedy and well designed…but may ultimately probably lacking the &#8220;oomph&#8221; to get [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Can Now Index Adobe Flash Content</title>
		<link>http://www.benzipkin.com/search-marketing/google-can-now-index-adobe-flash-content/</link>
		<comments>http://www.benzipkin.com/search-marketing/google-can-now-index-adobe-flash-content/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 18:07:38 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=124</guid>
		<description><![CDATA[Lo and behold! Google has greatly improved its ability to index Flash content. 
This improvement has some wide-reaching implications for web developers. The &#8220;use of Flash vs. indexability&#8221; dialog that is an element of nearly all web projects just may eventually become a thing of the past.   

	Related posts:
	
	Google&#8217;s Task List Goes Mobile [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hands on with Google Ad Planner</title>
		<link>http://www.benzipkin.com/search-marketing/hands-on-with-google-ad-planner/</link>
		<comments>http://www.benzipkin.com/search-marketing/hands-on-with-google-ad-planner/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 20:13:05 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[adplanner]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/?p=121</guid>
		<description><![CDATA[Google&#8217;s new Ad Planner product provides useful analytic tools for planning online media campaigns. According to the official announcement, the purpose of Ad Planner is to connect advertisers and publishers—providing media planners with demographic data and insights designed to help them buy targeted media. I was able to get a obtain a beta account and, [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/search-marketing/hands-on-with-google-ad-planner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google search-within-a-search feature supports business websites.</title>
		<link>http://www.benzipkin.com/work/googles-new-search-within-a-search-feature-supports-business-websites/</link>
		<comments>http://www.benzipkin.com/work/googles-new-search-within-a-search-feature-supports-business-websites/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 22:16:48 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/work/google%e2%80%99s-new-search-within-a-search-feature-supports-business-websites/</guid>
		<description><![CDATA[Earlier this month Google rolled out a new search feature that displays an additional search box in the results set. 

According to the Google Blog here&#8217;s why and how the additional box is generated:

This feature will now occur when we detect a high probability that a user wants more refined search results within a specific [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/work/googles-new-search-within-a-search-feature-supports-business-websites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Use Information Architecture to Plan your PPC Campaigns</title>
		<link>http://www.benzipkin.com/work/how-to-use-information-architecture-to-plan-your-ppc-campaigns/</link>
		<comments>http://www.benzipkin.com/work/how-to-use-information-architecture-to-plan-your-ppc-campaigns/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 02:17:52 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/work/how-to-use-information-architecture-to-plan-your-ppc-campaigns/</guid>
		<description><![CDATA[Thinking through your campaigns like an information architect is a useful way to plan and optimize your search marketing campaigns.

Like websites and applications, campaigns are more effective when they follow a logical flow. Solid IA is not only helpful when planning and classifying campaigns, it&#8217;s also useful in structuring the reporting framework. Logically ordered campaigns [...]]]></description>
		<wfw:commentRss>http://www.benzipkin.com/work/how-to-use-information-architecture-to-plan-your-ppc-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Paid Search Predictions for 2008</title>
		<link>http://www.benzipkin.com/search-marketing/five-paid-search-predictions-for-2008/</link>
		<comments>http://www.benzipkin.com/search-marketing/five-paid-search-predictions-for-2008/#comments</comments>
		<pubDate>Wed, 26 Dec 2007 21:32:52 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/2007/12/26/five-paid-search-predictions-for-2008/</guid>
		<description><![CDATA[I was reading a report that predicted that online advertising will hit $44.6 billion in 2008, approximately 10% of total advertising spending. At these numbers, online ad spend will overtake radio this year and magazines in 2010.

All in all, online advertising increased 25% this year and has nearly doubled in two years—all without the Olympics [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sparklines Using the New Google Charting API</title>
		<link>http://www.benzipkin.com/work/sparklines-using-the-new-google-charting-api/</link>
		<comments>http://www.benzipkin.com/work/sparklines-using-the-new-google-charting-api/#comments</comments>
		<pubDate>Tue, 18 Dec 2007 23:17:54 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.benzipkin.com/2007/12/18/sparklines-using-the-new-google-charting-api/</guid>
		<description><![CDATA[Google&#8217;s new charting API is one of the cooler technologies we stats geeks have seen in quite awhile. I had heard that they were going to release some sort of live charting application, but what they&#8217;ve quietly announce with make it really easy for anyone to integrate gorgeous charts into their webpages or applications. 
Sparklines [...]]]></description>
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		<slash:comments>0</slash:comments>
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