October 22nd, 2009
Visualizing 100 Health-related Web Searches
via cambridgebmg.com
Conditions and symptoms dominate online health searches… Read more at http://tinyurl.com/ylc29cv
Posted via web from bzipkin’s posterous
Archive for the 'Google' Category
February 2nd, 2009
Google’s Task List Goes Mobile
Google’s popular new Tasks application is now available to iPhone users via the browser. Task synchronization – especially for Outlook users – has been one a major downside of the iPhone that can only be solved by cludgey work-arounds.
The brief video below shows how easy it to use Google as a task manager. More details are also available at TechCrunch. I hope they’ll create a Outlook Task Sync application like they’ve done with Google Calendar.
Related posts:
January 30th, 2009
Google Testing a New Adwords Interface?
Google has begun testing a new interface for Adwords. A few MCC users have received invites to experiment with the new UI (not me, unfortunately).
It looks like you can request an invite through the Inside Adwords blog.
Here’s a post from Tim Cohn that offers a brief preview with a screenshot.
At first glance, it looks like they plan to integrate more Google Analytics-like charting features and possibly more robust navigation.
Adwords is due for a UX upgrade. The current approach seems to be collapsing under the weight of all the new features. Some things I’d like to see:
- Easier exporting of tables and campaign information
- Better integration of reporting
- More robust integration with Google Analytics
- Improved role management between team members using MCC
- A better campaign or ad group comparison engine
Related posts:
September 4th, 2008
Google AdWords Reports Now Lets You Download Graphs
Google made a small change to its report download option that may save SEMs time. You can now download a report graph as a PNG that can be cut and pasted into reports.
In the past, the data had to be pulled into Excel and then graphed. This took up a lot of unneeded effort—especially when drafting a quick campaign report. It would great to see Google support comparison charting and more visualization exports in Analytics.
Related posts:
September 3rd, 2008
Four Cool Innovations in Google Chrome
Chrome, Google’s new open source browser, hit the Internets yesterday with the kind of measured excitement we’ve come to expect from Google releases. After a day of experimenting, I’ve come to the realization that Chrome is the Mini Cooper of web browsers—small and speedy and well designed…but may ultimately probably lacking the “oomph” to get SUV drivers to switch. No one was surprised to see Google launch a web browser, and envisioning Chrome as the core of a web-based OS is by no means a stretch.
Don’t me get wrong, Chrome is pretty cool and they’ve integrated a handful of user experience elements that are surprising in their logic and brilliance. Here are four that struck me.
1. Dragging a tab to the desktop creates a new browser window
One of the new innovations in Chrome is that each tab is treated as its own browser. A nice byproduct of this functionality is the ability to create new browser windows by simply dragging a browser tab Chrome to the desktop. Browser tabs were a great innovation a few years ago, but can be somewhat limiting—viewing two pages side-by-side requires the spawning of a new browser window. Chrome makes a thorny process a lot easier.
2. Maximum Screen Optimization
Chrome barely seems like an application. Extreme care and attention was taken to minimize the profile of browser controls and navigation, opting to dedicate as much screen space to the main window. The top navigation and menu controls have approximately 33% less profile than IE or Firefox (and this at the default settings…no toolbars added). Anyone who works in UX understands how difficult it is to maximize controls without sacrificing usability. Chrome does a great job at this.
3. The Omnibox
The multi-purpose search and URL box might take some getting used to, but overall is a nice tactic for minimizing and optimizing input fields. Although Firefox’s awesome bar has a better experience and is more legible, they still support a separate URL and search input box. I like where Chrome is going with this.
4. Kill Screen
Chrome displays a “kill screen” when it detects an unresponsive page. While this may not be that useful with web pages in general, this could be an incredibly useful feature with application development.
Finally, Chrome is built for speed. While new features and functions are always welcome with web browsers, if they come at the sacrifice of speed they are problematic. At first look, the UX of Chrome seems to be a step back from Firefox and Explorer, but after some experimentation and use it becomes clear that Google is looking beyond features and envisioning browsing as a user’s core computing experience. This minimalist approach may make users uncomfortable at first, but it should not take long for Chrome to gain significant share of the browser market.