I recently noticed that my monthly pending on iTunes has spiked to over $30.00—more than double than my previous monthly average. Not surprisingly, the increase correlates precisely with the time I’ve owned an iPhone.
If that wasn’t enough, I also noticed that there was a 3X increase in the number of purchases in July and August. I’m usually careful about my spending and I didn’t notice any real additional spending; the iPhone’s purchasing experience is dastardly clean and effortless.
Is this common among new iPhone owners? Apple has been vague about the amount of profit made from iTunes—mostly due to scrutiny from the entertainment industry. If you look at their Q308 financials, they indicate a 35% over the year in “Other Music Related Products and Services.” I’ll be interested to see if the numbers increase in Q408 with more iPhone 3G users.
I may be an anomoly, but it’s clear that the iPhone makes it much easier (and transparent) to purchase from iTunes, and I’m curious to see if this becomes a real boon to iTunes.