ben zipkin

Ben Zipkin

pharma marketing — analytics / seo / aeo

about

I help pharma and healthcare brands get found, trusted, and cited — at a moment when answers come from AI as often as a list of blue links.

I'm the founder of PharmaForward, working at the edge of SEO, AEO, and GEO. Full bio →

work

PharmaForwardpharmaforward.com ↗

Founder — AI-era search & content for pharma and healthcare.

writing

A Prompt for Auditing How Your Brand Shows Up in AI Assistants2026 · 06 The 76% conversion rate that wasn't2026 · 06 You can rank #1 on Google and still be invisible in AI search2026 · 06 all writing ↗

recent

githubpushed to benzipkin-site2026 · 06 xon AI answer engines & pharma2026 · 06 githubstarred vercel/next.js2026 · 05 xthread: GEO vs SEO, what changed2026 · 05

reading

Between Two Fires — Christopher Buehlmanreading

1929: Inside the Greatest Crash in Wall Street History--and How It Shattered a Nation — Andrew Ross Sorkinreading

Designing the Mind: The Principles of Psychitecture — Ryan A. Bushread

Nuclear War: A Scenario — Annie Jacobsenread

goodreads ↗

elsewhere

GitHubgithub.com/bzipkin ↗LinkedInlinkedin.com/in/benzipkin ↗Xx.com/bzipkin ↗Instagraminstagram.com/bzipkin ↗Email[email protected] ↗