Re-blogging a new post I made at the Cambridge Biomarketing company blog:
A couple of key points:
- More focus on preventative care: Healthcare companies are going to need to understand their customers much better. Profiling and CRM programs will become more important; understanding how customers “tick” will be more critical than ever.
- Patient Retention: Along those lines, customer retention will also become increasingly important. Drug manufacturers will need to take an even more pressing role in treatment management–more options and choices for patients will increase need for intensive customer and relationship management.