BenZipkin.com

My company, Cambridge Biomarketing, is a finalist for a 2010 Webby Award in the pharmaceuticals category. We developed an awesome site for Millennium: The Takeda Oncology Company.

The site, 1000CranesOfHope.com, is a cancer awareness tool that allows users to post wishes online. The site takes the Japanese tradition of senbazuru (which promises that a person who folds 1000 origami cranes will be granted a wish) and applies to the site — users can design, post, and share wishes. We’ve generated nearly 1500 wishes to date.

Congrats to the team at Cambridge Biomarketing and the talented group at Millennium that we partnered with.

Voting is now open for the People’s Choice awards, and we’d very much appreciate your vote!

Re-blogging a new post I made at the Cambridge Biomarketing company blog:

A couple of key points:

• More focus on preventative care: Healthcare companies are going to need to understand their customers much better. Profiling and CRM programs will become more important; understanding how customers “tick” will be more critical than ever.
• Patient Retention: Along those lines, customer retention will also become increasingly important. Drug manufacturers will need to take an even more pressing role in treatment management–more options and choices for patients will increase need for intensive customer and relationship management.

  Read more…

This great site provides a companion infographic for every episode of NPR’s This American Life series.

Cleanly presented and arranged like a narrative, these visualizations outline some of the key facts of an episode and demonstrate a nice example of how infographics can be used to tell a story.