A few personal updates and points of interest:
In the News:
The acquisition of RDVO by Cambridge BioMarketing was covered in a number of media:
- New York Times
- Boston Globe
- Boston Business Journal
- DM news
Recent Blog Posts and Commentaries:
From Cambridge BioMarketing Biorhythms:
Apple iPad – Three Potential Uses for the healthcare marketing
While the announcement of Apple’s iPad didn’t elicit the oohs and ahhs that many anticipated, healthcare marketers were quick to see the promise of a powerful and user-friendly tablet PC…
Illustrating Conditions through Healthmaps
Helping patients and healthcare providers understand the various dimensions of a condition is something those of us in healthcare communications can struggle with. Each aspect of a disease definition—from symptoms to diagnosis to treatment—can have multiple layers of complexity…