Johnson & Johnson’s ‘BlackBag’ iPhone tool for physicians has been downloaded nearly 24,000 times since launching two months ago. That seems like a remarkable number, but it’s not too surprising when recent research indicates that 64% of physicians are using some sort of SmartPhone to stay connected.
BlackBag provides healthcare professionals with customizable news streams and access to articles organized around practice types. The information appears to be unbranded. Video content and podcasts are readily accessible through the application.
Healthcare communications professionals struggle with tactics and strategies to communicate with the medical community. Could smartphones and PDAs be the brave new world?
Click here to download BlackBag from iTunes.
