Archive for September, 2008

« Previous Entries

A profitable symbiosis – iPhone and iTunes

I recently noticed that my monthly pending on iTunes has spiked to over $30.00—more than double than my previous monthly average. Not surprisingly, the increase correlates precisely with the time I’ve owned an iPhone.

If that wasn’t enough, I also noticed that there was a 3X increase in the number of purchases in July and August. I’m usually careful about my spending and I didn’t notice any real additional spending; the iPhone’s purchasing experience is dastardly clean and effortless.

Is this common among new iPhone owners? Apple has been vague about the amount of profit made from iTunes—mostly due to scrutiny from the entertainment industry. If you look at their Q308 financials, they indicate a 35% over the year in “Other Music Related Products and Services.” I’ll be interested to see if the numbers increase in Q408 with more iPhone 3G users.

I may be an anomoly, but it’s clear that the iPhone makes it much easier (and transparent) to purchase from iTunes, and I’m curious to see if this becomes a real boon to iTunes.

Related posts:

Want to be a better writer? Start with these five posts…

Writing is something that can always be improved. While some people have a innate talent for writing, anyone’s writing can be improved by following the basic rules of style, taking time to proofread, and avoiding grammatical errors and pitfalls.

It’s also easy to fall into bad habits with writing and sometimes just recognizing them is enough to break out.

Here are five of my favorites posts on writing and how to improve your prose.

1. How to Write with Style – Kurt Vonnegut
Vonnegut’s essay on writing from 1999 offers eight points on how to write with more style. This is a wonderful piece that gives some great insight into the author’s mine and approach to writing.

Favorite Tip:
The most damning revelation you can make about yourself is that you do not know what is interesting and what is not.

2. Strunk & White’s The Element of Style
Even though you can get the most widely accepted guide to writing style online, I recommend buying this little book and keeping it on your desk at all times. A number of websites also offer quick summaries of the Strunk’s main rules.

Favorite Tip:
Do not take shortcuts at the cost of clarity.

3. How to Write a Thank You Note
Anyone who performs business of any kind should know how to write a proper thank you note. This post provides a six-point formula for crafting a classy note. When is the last time you sent someone a handwritten thank you note?

Favorite Tip:
I’m not going to go all Miss Manners on your ass and get into the social intricacies and delicate situations that surround thank-you note writing, as I was taught that a solid thank-you note will transcend all complicated situations—and I have seen no evidence to the contrary.

4. Ten Overused Words in Writing
Simplifying and cutting wasteful prose is a tip seen in almost every writing guide. This post helps by pointing out ten words commonly overused or misused by writers. You’ll be surprised at how many of these you use.

Favorite Tip:
Mark Twain made this comment about using “very”: “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.” “Very” is a crutch for finding the right word to describe what you mean to say.

5. The Most Embarrassing Grammatical Mistakes
Grammatical mistakes are always glaring and ugly–no matter how good the writer’s prose. There are a number of common mistakes made by amateur writers. This post calls them out.

Favorite Tip:
If you keep your sentence structure simple, you are less likely to misplace a modifier. When in doubt, start with the subject, then move right away to your verb. This can lead to dry writing, but that’s better than inadvertently hilarious writing, like this: Having finished homework, the TV was turned on.

Related posts:

Four-Dimensional Universe Browsing

A group of astronomers in Japan have created a new four-dimensional approach for visualizing astronomical data. The 4D2U Navigator project is a Flash application that allows you to navigate through the vastness of the known universe using time, distance, and mass to provide an immersive tour through space.

 

Related posts:

Sync Outlook Tasks with the iPhone for Free

It’s surprising that the iPhone doesn’t have a native solution for MS Outlook task synchronization. Task management has become a core element of my work style and not having my task list (or the ability to create tasks) on the iPhone is an annoyance. Not even MobileMe has a task management feature.

I was able to find a nice workaround after some investigation. This approach is free and seems to work just fine.

You can create a free account at Toodledo.com and then use the free Toodledo synchronization tool to sync your data between Outlook and the Toodledo.com cloud. Once synchronized, Toodledo has a iPhone-optimized page for viewing, managing, and creating tasks.

Your task data is stored in the Cloud, and you can set the synchronization tool to auto-sync at a set time interval or you can sync manually. Total set up time was less than ten minutes.

Get a step-by-step set-up and install guide.

Chapura, the company that developed a number of Palm OS and Outlook sync tools, recently release KeyTasks. KeyTasks costs $9.99 at the app store doesn’t support categorization. KeyTasks also requires a yearly fee.

 

Related posts:

Google AdWords Reports Now Lets You Download Graphs

Google made a small change to its report download option that may save SEMs time. You can now download a report graph as a PNG that can be cut and pasted into reports.

In the past, the data had to be pulled into Excel and then graphed. This took up a lot of unneeded effort—especially when drafting a quick campaign report. It would great to see Google support comparison charting and more visualization exports in Analytics.

Related posts:

« Previous Entries