Every once in awhile you see a presentation that just makes you say “wow”.
Alan Cooper’s keynote address at the Agile2008 Conference, titled The Wisdom of Experience presents a deeply insightful perspective the software development process.
The presentation starts by painting a clear, broad picture of the software development landscape and then dives deeper into the development process. His main premise is that the Agile Methodology is the best (and only) way to effectively implement modern software projects because it facilitates true collaboration between engineers and interaction designers.
We try to use the Agile Methodology on all of our development projects at RDVO. I think we’re one of the few agencies that have embraced this approach–the majority of interactive design firms still use the broken Waterfall Model as their core implementation process. We’ve found that Waterfall essentially sets you up to fail. A reason most agencies embrace it is because it’s much easier to “sell” to clients. Go figure.
So back to Cooper…not only is the subject matter of the presentation important, he is a master of medium. The presentation is perfectly organized and executed. While it would have been interesting to watch the presentation, the main points are clearly organized in the speaker notes.
There has been a lot of talk about the Steve Jobs presentation style, and how all business presentations should follow his model. As great as “Jobsian” presentations are, they also have a lot to do with his subject matter. While this may sound nice, the vast majority of business presentations simply need more “meat” to be relevant. I think that Cooper’s presentation provides a perfect happy medium.
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