Over the weekend RDVO launched the new Gillette Young Guns Website. It’s an update to the original site we launched last year. The site is a Flash-HTML hybrid website that’s updated every week with the latest driver information, race results, and general news. It’s quickly becoming one of the most visited NASCAR fan sites on the web.
It’s a really great site that solidly supports Gillette’s growing NASCAR promotions. The site was a 2007 MITX Award winner for Best Entertainment/Sports Website.
The new website was refitted and updated with a number of new features and functions. Two new drivers—Denny Hamlin and Clint Bowyer—joined the Young Guns and now prominently featured on the site. We also developed driver-specific screensavers that are automatically updated with news, driver updates, and other exclusives. There is a wealth of multimedia, images, and text content tailored for NASCAR fans.
We also extended out existing multimedia features and content, including our Google Maps-driven track locator. Several new community and content features are planned for later this year.
Congrats to the combined Gillette and RDVO team for pulling together a great new site!